Ed Soares is the current manager and spokesperson for some of the top Brazilian fighters in the world including Anderson “The Spider” Silva, Lyoto “The Dragon” Machida, Junior Dos Santos and the Nogueira brothers. Rather than representing a large amount of MMA competitors, Soares explains how he prefers to manage few, yet very successful fighters.
Would you rather have the Toyota or the Bentley? Here’s a funny, yet good comparison as to what he is trying to say when he talks about being a manager for some of the top MMA fighters in the world (props to Yahoo Sports):
“We don’t have a tremendous amount of guys in comparison to some who are out there. I’ve seen some management companies with 60, 70 guys that they’re representing. I kind of look at it as a car dealership. When you look at the car dealership, well, thank God there are Toyota dealers. There’s nothing wrong with Toyotas. They’re great cars, reliable cars, but there are 3,000 of them on the lot. Walk into a Bentley dealership, though, and there are only 12, 15 cars in the place. There are two things about that: The guy’s walking in to buy the car, and you know they’re not going to be negotiating price when they’re buying a Bentley. And that’s how I feel about our fighters. You want one of our fighters, you’re going to get a high-performance fighter. I like to keep it that way…. We have what I consider our ‘Three Kings.’ Anderson Silva is the pound-for-pound king. Lyoto is the king of karate, and we have Nogueira, who is the king of heart because he has so much heart. Those are our three big cards. In a card game, if I were playing poker and I had three kings, I’d think I had a pretty good hand”