UFC President Dana White announced a television deal with Inner Mongolia Television (NMTV). This recent pact will be the first time in history where UFC events can be seen on Chinese television. China is one of the first birthplaces of martial arts, which means that the UFC will be welcomed with open arms.
NMTV is a network broadcast station available in 60 million homes and has the potential of reaching 240 million viewers throughout all areas of China. The first month of broadcast will consist of 16 hours, which will consist of The Ultimate Fighter, UFC All Access, UFC Unleashed and past UFC pay-per-view events.
Snip from Dana White:
“Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world. It’s a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network.”