Now that Fedor Emelianenko has signed with Strikeforce, he will be more exposed to popular TV networks. M-1 Global Vice President Jerry Millen believes that Kimbo Slice was already known through his YouTube street fight videos. However, it was until he joined EliteXC that they were able to promote him even further through Showtime and CBS. Since then, Kimbo Slice has gained massive worldwide popularity and Millen believes that it will happen to Fedor as well.
From M-1 Vice President Jerry Millen:
“Look at what (Showtime and CBS) were able to do with a fighter like Kimbo Slice. Imagine what will happen once Fedor is exposed to the mainstream. Fedor could be 100,000 times bigger than a Kimbo Slice, because he’s a true MMA fighter. And UFC needs some competition. That’s what M-1 Global and Strikeforce will bring them. Competition is good. Fedor’s happy, M-1 Global’s happy, Strikeforce is happy, and fight fans should be completely happy.”