Ultimte Fighting Championships’ CEO Lorenzo Fertitta introduces their new fitness project, which will include a chain of mixed martial arts gyms around the United States. California inaugurated the first of 400 UFC Gym enterprises that will be completed in the next five years.
Snip from Lorenzo Fertitta himself:
“This was the natural evolution for our brand. UFC revolutionized traditional martial arts. It’s a perfect fit to us to expand into the fitness area…. We’re not looking to train or create fighters. We’re looking to create a fun family environment.”
